McLaren Packaging, a leading provider of sustainable, paper-based packaging solutions for the global spirits industry has been recognised for its ground-breaking innovation, winning the Innovation in Packaging category at the prestigious Spirits Business Awards 2024.

Judges praised McLaren’s design for its potential to revolutionise spirits packaging, highlighting the sustainable, paper-based presentation tubes. The design features a vertical perforation, allowing the paper body and metal base to be easily separated and recycled without compromising on premium aesthetics.

The innovative packaging range offers brands bespoke shapes and styles, including curved surfaces ideal for creative embellishments. This solution simplifies recycling for consumers and aligns with global sustainability goals:

• Traditional round tubes: A horizontal perforation enables effortless removal of the metal base for recycling.
• Mono-material tubes: Entirely paper-based, eliminating metal, and suitable for mixed recycling streams.

Both designs incorporate a high percentage of recycled content, extending the lifecycle of paper fibres and supporting kerbside recycling schemes. McLaren’s innovations have already been adopted by several major global spirits brands.

The Spirits Business Awards celebrate excellence across the industry, spotlighting achievements from packaging and branding to distilling and distribution.

For more information about McLaren Packaging’s sustainable solutions, visit www.mclarenpackaging.com.