VisitScotland is encouraging businesses to apply to take part in a new Days Out incentive scheme that will provide a boost for visitor attractions during the winter months.

Administered on behalf of the Scottish Government, the VisitScotland Days Out Incentive Fund will deliver £4million of funding to support the recovery of the tourism industry in Scotland by subsidising the cost of a ticket to visitor attractions, day tour excursions and outdoor wildlife and adventure activities.

Successful applicants will be awarded funding to apply promotions of ‘up to 50% off’ the cost of a ticket, up to the maximum discount value of £20 per transaction.

Visitor attractions, day tour excursions and activity providers interested in applying for the scheme should visit https://www.visitscotland.org/supporting-your-business/funding/days-out-incentive-fund for information on guidance and eligibility criteria.

Applications will be open from 12 noon on Tuesday 5th October 2021 until 5pm on 12th October 2021.

The project is part of the £25million tourism recovery programme announced by the First Minister in March 2021. The recovery proposals were developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force.