The Digital Markets, Competition and Consumer Act 2024 (DMCCA) will introduce a new regime for consumer protection enforcement in the UK. The Competition and Markets Authority (CMA) will gain direct enforcement powers to investigate and sanction businesses that breach consumer protection laws. This is a significant shift from the current system, where aggrieved consumers and regulators must seek recourse through the courts.

The new law will give the CMA the power to impose significant civil penalties, including fines of up to 10% of turnover or £300,000. The CMA can also make orders directing businesses to remove or modify content on their websites or online interfaces.

The reforms are expected to have a significant impact on businesses engaged in commercial practices connected with the UK. The most significant consumer protection rules are covered by the CMA's new direct powers, and the DMCCA also updates the law on prohibited unfair commercial practices.