Inverclyde Chamber of Commerce (ICC) has revealed its new five-year strategy and fresh branding to its members and the Inverclyde business community.
The successful launch event attracted over 80 businesses and associates to the Beacon Arts Centre as the Chamber outlined its approach for the coming years to 2024.
ICC had spent the summer recess focusing on delivering a wide range of improvements, following feedback from its members earlier this year and the need to modernise its approach.
As a result, the event saw the Chamber reveal its new branding, which introduces its heritage and Royal Charter status after being founded in 1813. The new logo, created by local graphic designer Craig Black, also includes a font to represent the industrial age as well as a ship for its past, present and future commerce opportunities.
The Chamber also revealed its new website, as well as outlining its content, marketing, and networking strategy with Board members outlining the Chamber’s priorities for the coming years.
ICC President, Gavin McDonagh said:
We are delighted at how well the event was attended and received, together with the interest of the local business owners in seeing the Chamber improve its offer.
“The Directors past and present have invested a lot of time and energy into making substantial improvements to the Chamber, and it was great to finally share the plans.
“We have already seen an increased interest from businesses in working alongside the and joining the Chamber, and we welcome any further interest in the coming months.”
Newly appointed Senior Executive Officer, Rachel Burns also introduced herself to attendees and shared the new events calendar for 2019-20, offering high-quality and frequent networking opportunities for the local business community.
When the presentations were complete, there was an opportunity for the delegates to network and create new business opportunities with a fantastic atmosphere in the room.
Claire Cameron, who runs her own cake business based in Kilmacolm, said:
“I’ve always been aware of the Chamber, but this is the first event I’ve attended. I was impressed by what I heard and the direction it is going.
“As a result, I have signed up as a member and would encourage other businesses to get involved in increasing your network and grow your business locally.”
“The Chamber will ensure we are the voice for business in Inverclyde by advocating the business achievements of the firms in the area while supporting and celebrating those new businesses in the area.
“We have an open-door policy and would invite all businesses to engage with the Chamber in the coming year and beyond.”