Sail Scotland Launches Shop to Ship Marketplace to Boost Marine Tourism Spend

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Sail Scotland Launches Shop to Ship Marketplace to Boost Marine Tourism Spend

Marine tourism industry membership group Sail Scotland has launched a new web-based platform to better connect local businesses with visiting leisure crafts, yachts and cruising vessels.

The new scheme promotes the purchase of shore-based local seafood, fresh food, arts and crafts to sell products to visiting yachts and pleasure craft aimed to assist the economic recovery of our remote rural and island locations enhancing the sailing experience and support food & drink and crafts sectors. The scheme is also being carried out in a manner that, in light of Covid-19, respects the wishes of communities regarding visitors stepping ashore at destination ports, anchorages and harbours.

The web-based portal promotes a range of produce including: Beer wines and spirits, Local Seafood, Fresh Foods, Meats, Bakery, Dairy, Takeaway, Groceries, Household, Arts, and Crafts.

The scheme is in response to the recent phase of the Scottish Government Coronavirus (COVID-19): tourism and hospitality sector guidance that will see a further opening of tourism activities across Scotland.

Tourism Secretary Fergus Ewing said:

“As we see the further re-opening of our tourism and hospitality sectors, I am delighted that Sail Scotland are introducing their Shop to Ship initiative.

It recognises the opportunities for cross-selling food and drink that tourism delivers, often in our most remote areas. It also enables individual businesses and their host communities to be recognised as welcoming destinations, with the processes tailored precisely to local circumstances and built in from the beginning.

“It’s also a part of the wider work, across a range of partners, to encourage everyone to responsibly and safely enjoy the health and wellbeing benefits of being close to or on Scotland’s ‘blue’ spaces, especially during this Year of Coasts and Waters.”

Alan Rankin Chief Executive of Sail Scotland said:

“In response to the crisis brought about by the Covid-19 pandemic Sail Scotland has opened a FREE to list web directory to enable shore-based producers and retailers to gain valuable business, selling to visiting yachts. A key element of the world class Scottish sailing experience is the world class food and drink available through local shoreside businesses. This pilot initiative is aimed to enhance the sailing experience and offer vital sales to local coastal and island businesses.”

The further easing of lockdown will allow yachts and boats to visit remote areas and island communities. The Safe Sailing Guidelines published by Sail Scotland as part of the national framework for a recovery in tourism asks visiting yachts to Respect the Destination by planning ahead, making a considered arrival and thinking local. Sail Scotland recognised that no two destinations are the same, so the platform aims to connect the producer and the consumer as easily as possible in a way that suits local wishes.

Fiona Richmond, Head of Regional Food at Scotland Food & Drink, said:

“The effective closure of Scotland’s tourism industry has had a huge impact on our food and drink producers, many of which relied on a thriving tourism and hospitality sector. With restrictions beginning to unwind and businesses seeking to find new ways of working, it’s great to see innovative initiatives like the Shop to Ship Marketplace, which provides a fantastic digital platform for local businesses to reach new customers.

“The appetite of the Scottish public to support their local food and drink businesses has been clear to see since restrictions were introduced in March. Scotland boasts some of the best food and drink products in the world, and we should all endeavour to continue to support our local producers.”

Alan Rankin added:

“The sailing season has been greatly impacted by Covid-19 with commercial charter operators and shoreside businesses facing a short period to generate turnover. We hope this platform will help to assist businesses across the marine tourism sector in what are very difficult times.”

The Shop to Ship campaign will be promoted widely by Sail Scotland, Scotland Food and Drink, destination groups and user social media channels to the rural business network and marine tourism users. The platform is available  for businesses to register at

How to Get listed for Shop to Ship:

  • Log in to Sail Scotland Shop to Ship to register your business which automatically provides you with a FREE associate membership of Sail Scotland.
  • Once registered and approved the business will appear within a directory listing, pinned to a map of Scotland linking to the business and have a self-editing page linking directly back to their business. The self-edit business page will promote: Availability of product for sale, price, terms and direct link back to their website or telephone number.
  • The link back to the business allows the supplier to secure the sale and to describe the safe collection arrangements that must be adhered to by the yacht crew. This can be a safe collection point that has been agreed with any harbour/moorings operator or community group.

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